SCAD
The University for Creative Careers
Below are a few visually striking projects I created and presented during my time at Savannah College of Art and Design (SCAD).
Irene's Bakery and Gift Shop
My 20-week thesis for my master's program was structured around Irene's Bakery and Gift Shop, a brick-and-mortar shop in the North Georgia mountains I created. During the first ten weeks, I conducted primary and secondary research to better understand my market. The next ten weeks were spent developing a marketing and communications plan (branding, marketing materials, and social media pages), projected financial statements, and a recipe book. If you would like to read the complete thesis, please email me.
Free People Brand Marketing Campaign
A 2024 fall-inspired brand marketing campaign I did for Free People. Who doesn’t like a good Friendsgiving event? With intimate gatherings becoming increasingly popular again, this would be an excellent event for the brand to have and invite influencers. My creativity behind this project was to include the details, vibes, and party outfits so that the invitees get an idea of what to expect from the event they’re invited to. I also included a mock-up invitation and SEO key terms for this event. The influencers to partner with have a great social media following and influence, which would increase the brand's awareness and potentially profit.
Strategic Analysis on APPLE Inc.
In Fundamentals of Business Design, I had to write a strategic analysis of Apple, Inc. In this analysis, I discussed Apple’s history and overview, its products and services, mission, vision, and value statements, leadership organizational chart and the roles each person has at Apple, PESTLE, SWOT, financial and marketing analysis, market segmentation, industry competitors, and three recommendations I had for Apple. If you would like to read the complete analysis, please email me.
